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Digital Marketing Essentials 101

September 11 @ 10:00 am - 5:00 pm

Digital Marketing Essentials 101

2 Day Course from 10am until 5pm on 11th and 12th September

This intensive two-day course offers a comprehensive dive into the digital marketing landscape, covering essential strategies and tools required for effective online presence. Participants will explore the intricacies of digital strategy, SEO, website optimisation, data and web analytics, content marketing, and the role of AI in shaping digital marketing trends. Through a blend of lectures, hands-on activities, and real-world case studies, attendees will gain the knowledge to elevate their digital marketing efforts.

Aim: To equip participants with a holistic understanding and practical skills in the key areas of digital marketing, enabling them to develop, implement, and optimise a successful digital marketing strategy.


  • Understand the components of a robust digital strategy.
  • Master the fundamentals of SEO and website optimisation for improved search visibility and user experience.
  • Gain proficiency in interpreting and applying data from web analytics for informed decision-making.
  • Create compelling content that engages and converts.
  • Explore the applications of AI in digital marketing for automation, personalisation, and efficiency.

Participants should have a basic understanding of digital marketing principles and be familiar with using the internet for business purposes. Prior experience in marketing or a related field is beneficial but not mandatory

Day 1: Digital Strategy, SEO and Website Optimisation

  •  Introduction to Digital Marketing Strategy
  • Building an SEO Framework: Techniques and Tools
  • Website Optimisation for Maximum Performance
  • Practical SEO and Website Audit Workshop

Day 2: Data Analytics, Content Marketing, and AI in Digital Marketing

  •  Leveraging Data and Web Analytics for Strategic Insights
  • Crafting High-Impact Content Marketing Plans
  • Integrating AI Tools into Digital Marketing
  • Practical Buyer Persona and Content Marketing Plan Workshop

Who should attend this training

  • Marketing professionals looking to update their skill set.
  • Business owners seeking to enhance their online presence.
  • Individuals responsible for their organisation’s digital marketing activities.

The course will be led by Sarah Jane Vincent, a seasoned Digital Marketing expert with a wealth of experience helping businesses improve their online visibility and drive more traffic to their websites.

Sarah Jane’s Qualifications

• Degree in Education & Training
• QQI Training Delivery & Evaluation
• Digital Marketing Diploma, Business Management Diploma
• Certified Google Analytics 4
• Certified Entrepreneurship & Business Life Coach

Sarah Jane’s Associations

• Digital Marketing Institute
• Institute of CPD

In order for us to continue to bring you subsidized content we will require you to fill out a profile sheet which will be emailed to you after your booking – completion of this sheet guarantees you a place on the training.

Please note our training courses are only available for people residing in the Republic of Ireland

Please note training sessions are live interactive training.


September 11
10:00 am - 5:00 pm
Sarah Jane Vincent




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Digital Marketing Essentials 101
11th and 12th September
13 available