Maximise the potential of AI to elevate your B2B sales performance.

Last DPP Skillnet AI Sales Course of 2024 – This cutting-edge programme, which boasts a Net Promoter Score of 78, is designed for revenue leaders, experienced managers, and high-performing account executives. 

Course Overall Aim   

• Gain a thorough understanding of Generative AI and its applications in B2B sales. 

• Develop strategies for integrating AI into the sales process to enhance buyer experiences and sales outcomes. 

• Learn how to leverage AI for personalised customer experiences and predictive sales analytics. 

 Timings 

4 Sessions running from 3pm until 5.30 pm on 15 Oct, 22 Oct, 5 Nov, 12 Nov 2024

Course Content 

Module 1: Start Here 

• Introduction to Generative AI models – ChatGPT, Claude, Copilot, Gemini 

• Design your AI-enhanced sales tech stack. Find your way through thousands of applications to select your curated set of tools. 

• Master prompt engineering for effective AI-assisted outcomes 

• Identify the key data sources necessary for your AI journey 

• Get access to 11 custom GPTs to implement and immediately see results in your business 

• Activity: learn how to build your own GPTs to enhance performance a every stage of the sales cycle 

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Module 2: Seller Capabilities Enhanced with AI 

• Prospecting – defining your ICP, identifying high quality prospects and engagement strategies 

• Buyer Analysis – using AI to identify buyer signals, goals, challenges and current priorities for high impact engagement 

• Messages – creating compelling messages to inspire customers and create an evidence-based alternative vision of the future leading to commitment to act 

• Best practice on how to use MS Copilot for Teams and Google Workspace 

• Activity: run the Custom Seller GPTs using your own data to gain real world experience and results that you can apply to your business immediately. 

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Module 3: Continuous Performance Improvement for Managers 

• Lead analysis and prioritisation for optimised sales engagement 

• Strategy development and playbook creation to enhance the buyer experiences 

• Improve forecasting accuracy and predictive analytics for revenue predictability 

• Performance management – data visualisation including correlation and root cause analysis, predictive analytics 

• Activity: run the Custom Manager GPTs using your own data to implement immediate performance management improvements 

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Module 4: Seamless AI Integration for Sales Success 

• The future of AI B2B selling: 2026 and beyond 

• Agility, connectedness and real-time insights as key success factors 

• Building the AI powered sales ecosystem for customers, vendors and partners 

• Crafting your strategic roadmap for successful AI implementation in your business 

• Activity: craft a step-by-step plan to integrate AI into your sales process using a proven industry blueprint for success 

Who is this training developed for

• Sales Directors 

• Sales Managers 

• Revenue Officers 

• Head of Sales 

• Business Development Managers 

• Account Executives 

Please note training sessions are live interactive classes