Masters in Professional Practice for DPP Skillnet

Subsidised Masters- If you have been considering doing a Masters programme this year but have been put off by lengthy academic programmes and concerns about going back to education when you’re trying to run a small business, the DIT / TU Dublin awarded Masters in Professional Practice, kicking off this November, is just the right programme for you.

This highly regarded programme has three major advantages over other taught Masters programmes:

Time : Taking just 11 months, it is one of the most condensed Business Masters programmes available in Ireland.

Subsidised Cost : Supported by the Design, Print & Packaging Skillnet it is heavily subsidised, costing just €4,500. This is less than half the cost of comparable Masters programmes in Ireland!

Experience: The DIT / TU Dublin accredited Masters in Professional Practice is designed specifically for experienced professionals who are now seeking a practical yet challenging programme. Applications are welcomed from those with a background in the Design, Print and Packaging sectors who have at least 5 years experience.


For more information call Brian Tel: 087 2928900

Email: brian@dppskillnet.ie

Click here for more details on the Masters in Professional Practice

Click here for the Programme Schedule for 2019/2020

Dublin Institute of Technology / TU Dublin ​is distinguished by commitment to its students’ success. To this they bring creativity, experience, expertise and scholarship, combining the academic excellence of a traditional university with career-focused learning. Studying with DIT / TU Dublin, you will gain the knowledge and abilities to contribute successfully to a complex and ever-changing world. When you graduate you will be among the thinkers, doers and leaders who can navigate a globally interdependent and technologically-advanced society.


The DIT / TU Dublin accredited Masters in Professional Practice is designed specifically for experienced professionals who are now seeking a practical yet challenging programme to build their business skills in the latest digital marketing and strategic marketing techniques and to provide the business communications and coaching skills, finance and leadership skills to bring their career to the next level. Taking just 11 months, it is one of the most condensed Business Masters programmes available in Ireland.

Quick Guide to key Facts Who can apply​ –​ ​Applications are welcomed from those with a background in the Design, Print and Packaging sectors who have at least 5 years experience.

Application Deadline – September 30th​ ​- Get your application in Now so you can get an early confirmation of your place How to Apply ​- Submit your CV and cover letter to ​maureen@dppskillnet.ie

Acceptance Process​ ​- Interview based on your experience detailed in your CV

Call Brian for further details on 087 2928900

Masters Programme

MODULE 1-Team Development, Coaching & Communication Skills

Module Description This module has 3 components which introduces students to the essential elements of Team Development and Communications Skills with a focus on the individuals listening, questioning, building rapport, assertiveness and conflict for persons in Small to Medium Sized Enterprises. It also introduces and develops the skills of ‘manager as coach’.

Module Aim The module has 3 aims

  • To give students practical ideas and concepts to understand what makes teams successful using techniques in team building and team development.
  • To equip participants with a set of principles and effective coaching competencies to deploy with their own people in Small to Medium Sized Enterprises.
  • To equip participants with the knowledge, skills, for the varying levels of communication techniques that should be employed when dealing with people both internally and externally.

Module Content
Module 1 – Component 1

1. Introduction to Teams

2. Explore individual team members roles and how they best can work together to form a successful Team – Belbin Team Profile Diagnostic (which will be completed by each participant prior to commencement of the programme)

3. What makes an effective team and why do teams sometimes fail (the 5 Dysfunctions of a team) and how can we overcome that

4. Various Team exercises, discussions and explorations

MODULE 2- Leadership & Management

Module Description This module consists of 3 components and introduces students to the essential elements of Leadership, Strategic Management and Planning for Small to Medium Sized Enterprises.

Module Aim

The module aims to give students an introduction to leadership for their daily interactions with their people as individuals and in teams. It also aims to give students an overview of what strategy is all about and how participants can apply different strategic principle to running an SME.


Finally the module aims to give students an introduction to cover critical aspects of business planning and execution. Participants will work through all of the key steps in analysing, planning, execution change and structuring an implementation plan.

Learning Outcomes

At the end of the module students will be able to

  1. To establish a clear understanding of Leadership practices in the workplace and its links to the SME’s
  2. To understand styles of leadership and the need for flexibility.
  3. Develop the key interpersonal skills associated with effective Leadership
  4. Develop techniques for empowerment and motivation as key components of Leadership.
  5. Understand the strategic process and its component elements.
  6. Develop a vision, mission and objectives for a company
  7. Understand the different techniques used in Strategic Planning
  8. Commence working on a Company Development Plan
  9. Develop an implementation plan for key strategic initiatives.
  10. Develop skills for planning, execution and change.
  11. Develop analysis and planning in an effective and consistent fashion.
  12. Create structure and organisation using development planning tools.
  13. Develop methodologies for teamwork in planning, execution and change ​

MODULE 3- Finance
Module Description

This module consists of the key aspects of finance and accounting for non-financial managers employed in small to medium sized enterprises. Finance is placed in the context of a decision-making tool in terms of understanding and evaluating financial performance. It is important for managers to be confident in the language of accounting and have a sound understanding of the main financial statements and methods of evaluating proposed investments.

Module Aim The module aims to provide students with the ability to read and understand the main financial statements and to evaluate company performance. Emphasis is placed on the budgeting process and business planning with a focus on strategic objectives. Developing the skills necessary to achieve business success and achieve acceptable levels of profitability is a key aim of the module.

Learning Outcomes On completion of the module students will be able to:

  1. Be confident and competent in preparing, understanding and evaluating the main financial statements
  2. Have a sound grasp of the key accounting theories and concepts and how they are applied in practice
  3. Measure the financial performance of a company using ratios and key performance indicators
  4. Evaluate an investment proposal using the Net Present Value method
  5. Use financial criteria in management decision making

Module Content

• Understanding the purpose and content of the main financial statements

• Applying ratio analysis to the main financial statements (Profit and Loss Account and Balance Sheet)

• Understanding the key sources of raising capital • Understanding the key accounting concepts, such as accruals and prepayments.

• Being aware of the importance of Corporate Governance within the organisation

• Being able to differentiate between Profit and Cash and also between Capital and Revenue

Module 4- Marketing & the Customer
Module Description This module consists of 2 components and introduces students to the essential elements of marketing and customer service for Small to Medium Sized Enterprises.

Module Aim The module aims to equip participants with the knowledge and skills to assist in developin gmarketing and customer service techniques for Small to Medium Sized Enterprises.

Learning Outcomes At the end of the module students will be able to:

  1. Develop an understanding of relevant marketing strategies
  2. Develop market analysis methodologies
  3. Develop good promotion & PR opportunities
  4. Undertake basic marketing planning
  5. Identify the value of the customer service role in SMEs
  6. Identify opportunities to meet and exceed customer expectations
  7. Deal effectively with a range of customer interactions
  8. Relate the importance of meeting customer requirements to the context of the SME

Module 4 – Component 1: Marketing

1. What is effective marketing?

2. Understanding the marketplace

3. Market segmentation and targeting

4. Positioning and branding

5. Integrated marketing communications

6. Marketing in the Digital Age

7. Marketing Planning

Library Sessions facilitated by DIT- Louise Reddy- To be confirmed
Thesis – ​A separate guide to the thesis is available

​Note: Venue for all Lectures: DIT- Room TBC – Lecture Times: 9.30am to 5pm

For any details in relation to the subscription to the MA in Professional Design Practice please contact Design Print & Packaging