Interior designers today need more than great design — they need visibility. This 2 hour masterclass gives designers the practical tools to confidently present their work to the media,  get featured, and build their brand profile. With expert insights from Irish media and interior design PR specialist, Niamh O’Carroll, FPRII (O’Carroll Consulting), attendees will learn how to pitch, build press relationships, and position themselves for ongoing coverage.

Objective

To equip interior designers with foundational media and PR skills so they can:

• Communicate their design stories effectively
• Understand how the Irish media landscape works
• Understand the role that Image plays
• Secure press coverage for projects and brand collaborations
• Build long-term media relationships and brand visibility

• No prior PR or marketing experience required
• Participants encouraged to bring:
  ✔ 1 project they’d love to pitch
  ✔ Any portfolio images they have

Course Content

1️⃣ Introduction to PR for Designers

• What PR really is (and what it isn’t)
• How journalists choose what to feature
• Turning your design work into a compelling story

2️⃣ The Irish Media Landscape

• Key media outlets covering interiors in Ireland
• What each platform wants: print, digital, broadcast, social
• How editorial calendars and deadlines work
• How to “read” media.

3️⃣ Case Studies (Success Stories)

Real examples from Irish designers OCC has represented:

• How a single project turned into multiple articles
• How involvement in shows can help
• Small design studio → national recognition
• What made the pitch work?

4️⃣ Preparing Your Press Assets

• Investing in photography
• Writing an attention-grabbing media bio
• Creating a press kit: photography, captions, project details
• Do’s & don’ts of sending images & credits

5️⃣ Pitching Techniques

• How to identify the right journalist or editor
• How to build a relationship
• What to say, how often to follow up, when to let go

6️⃣ Social Media as Your PR Partner

• Leveraging Instagram & LinkedIn to attract journalists
• Collaborations that boost reach

7️⃣ Hands-On Activity

• Participants draft their first pitch (guided exercise)
• Optional sharing & instant feedback

8️⃣ Q&A and Next Steps

• Each person to leave with one activity they are going to do!

Who should attend this training

Open to practicing or emerging interior designers, stylists, decorators, or design students

This course will be delivered by Niamh O Carroll – With over 30 years’ experience working in communications and consultancy, Niamh is one of Ireland`s leading experts on strategic communication. Niamh is the founder owner of O’Carroll Consulting, primarily working with design and interiors clients.

Niamh qualified as a Leadership, Executive and Personal Coach in 2019 and has also trained under Tara Mohr. She is on the Board of two non- profits.

Specialties: Public relations, strategic communications, corporate responsibility, public information campaigns, strategic reviews, media relations, marketing, fundraising, strategic planning, philanthropy and coaching and mentoring.

Fellow of the PRII, UL Alumni winner for contribution to society 2009, Creator of Global Gift Campaign for Trócaire, Originator of Thank You Book for the Irish Hospice Foundation, , Judge of Irish PRII Awards, 2013 to now, Mentor to DCU Graduate Programme and Founder Member of Eden Giving Circle . Former Board Member Belvedere College, SJ and Advisor to the Women’s Fund for Ireland at the Community Foundation.

Advanced Diploma in Personal, Leadership and Executive Coaching, Kingstown College
Postgraduate Diploma in Public Relations, TU Dublin
BA in European Studies, University of Limerick

In order for us to continue to bring you subsidized content we will require you to fill out a profile sheet which will be emailed to you after your booking – completion of this sheet guarantees you a place on the training.

Please note our training courses are only available for people residing in the Republic of Ireland

Please note training sessions are live interactive training.