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Raising A Brand: Six-Week Brand Development Programme 2023

February 21 @ 9:30 am - 12:30 pm

Raising a Brand

Raising A Brand is aimed at Business Owners and Business Development Directors in SMEs. It provides learners with a practical, hands-on experience of researching, developing and applying a Strategic Brand Framework.

Tuesday Mornings, from 10am – 12.30pm from 21st of February to 28th of March Online

  • 6 Weekly Working Sessions (21st  28th Feb, 7th, 14th 21st and 28th March – Online)
  • 1 One-to-one Strategic Planning Session with Programme Director Gerard Tannam
  • Programme Materials (including 13 bespoke Brand-building Tools)

Normal fee for this programme is €1,150 – With DPP Skillnet €499

More and more, customers are making their choices based on brand. So why choose you?

A strong brand helps you command your market by making you the natural choice of best customers. Under the watchful eye of Islandbridge Brand Director Gerard Tannam, you’ll learn the basics of brand-building (including customer and market research) and take a step-by-step approach to building your own strategic brand framework.

On completing the Programme, you’ll have:

  • A Brand Framework
  • A Customer Bullseye Programme (Market Profile)
  • A Brand Strategy
  • A Brand Action Plan (to put your brand to work for you)
  • A Briefing Template (to enable you to brief expert resources effectively)

Programme Dates:

DPPS Skillnet Raising A Brand Programme runs over 6 Weekly Sessions:

9.30am – 12.30pm on Tuesdays from February 21st to March 28th inclusive.

Here’s what previous participants had to say after completing the Programme:

“We doubled our strike rate for new business” – Fergus Doyle, The Business Troubleshooters

“We saw a 25% increase in the number of ideal clients” – Merja Sumiloff, Simply Bodywork

“We achieved a 32% growth in revenue” – Ronan Kilroy, Focalpoint

“We managed a very successful rebrand” – Brian O’Reilly, Fusion Events

About Gerard Tannam:

Originally from Dublin, Gerard has always been fascinated with brands and how they work, rest and play. This fascination has taken him from his studies in Dublin to Asia where he worked with global brands including the Mandarin Oriental Hotel, Remy Martin, Cathay Pacific, Prudential, MTV and Chanel.

On returning to Ireland, he set up Islandbridge Brand Development, where his clients include Topaz Energy, Maldron Hotels, Savvi Credit Union, AIB Private Bank, Clongriffin Town and Irish Manufacturing Research.

Gerard has been Branding Expert on Newstalk Radio’s Kickstart Your Business, has mentored dozens of Enterprise Ireland’s High Potential Start-ups, and dozens more through DCU’s Invent Incubation Programmes.

In order for us to continue to bring you subsidised content we will require you to fill out a profile sheet during booking – full completion of this sheet guarantees you a place on the training. Please complete a separate booking for each individual attending the training.

Please note our training courses are only available for people residing in the Republic of Ireland

Please note training sessions are not recorded.


February 21
9:30 am - 12:30 pm
Courses Category:


Online Training


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