Creating and Maintaining an Ecommerce Website for your Business

Time: 3 by 3hr sessions – Running on  14, 16 & 17th September  Fully Subsidised

Online Course (with Facebook support group)

Nowadays, it’s become almost impossible to run a business without an effective online presence. Customers will search for and expect to be able to interact with your business using their mobile device. When they visit your website, they will want to easily get information about your business, services or products and people. They will expect to see reviews, staff bios, great imagery and descriptions of services and products, and be able to purchase directly and easily from your website.

The course will cover:

Session 1: Creating a WordPress Website and Blog for your Business

Topics covered:

• How search engines such as Google work?
• What is SEO and how does it impact your business?
• How to conduct an audit/review of your existing website?
• DIY websites vs hiring a web designer.
• What is WordPress?
• How can you use WordPress to create a website for your business?

Session 2: Maintaining a WordPress Website for your Business

Topics covered:

• What information, pages and functionality should you include on your website?
• What information needs to be regularly updated?
• How to write website copy?
• How to use Video and Imagery?
• What is a blog and should you use one?
• What is Google my Business and how can you use it?

Session 3: Selling Online using WordPress and WooCommerce.

Session 3: Selling Online using WordPress and WooCommerce.

Topics covered:

• What is WooCommerce?
• How can you use WooCommerce with WordPress to create an e-commerce website?
• WooCommerce features and functionally.
• How to grow your online sales?
• How to do digital and content marketing for your Business?

 Learning Outcomes:

• How search engines and SEO works and how this impacts upon your website
• How to audit your existing website
• How to use WordPress to create and maintain a website for your business
• How to use WooCommerce and WordPress to create an ecommerce website
• How to grow your online sales

In order for us to continue to bring you subsidised content we will require you to fill out a profile sheet at time of booking  –  full completion of this sheet guarantees you a place on the training. Please complete a separate booking for each individual attending the training.