4 Weeks Basic Social Media Training

Basic Social Media training workshop which starts Wednesday 26^th of February 10am to 12pm

Perfect for Business Owners, Office Managers, Marketing Executives or anyone that wants to learn and make a big impact online!

Overall Aim: Enable participants to use social media confidently and effectively for their business, in general or in their current role.

Key Learning Outcomes:

• How to post and schedule effectively on social media.
• Running successful social media ads.
• Creating visually appealing artwork using Canva.

Don’t miss out on this opportunity to level up your social media game!

Timings

• Duration of Course – 4 weeks via zoom, over 8-week period
• Training Dates Wednesday 26^th Feb 12^th, 26^th of March & 9^th of April
• Start Time 10am -End Time 12pm

Course Prerequisites

Basic Computer Skills: Familiarity with using a computer, accessing the internet, and basic software applications.

1. Understanding of Social Media Platforms: Basic knowledge of popular social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) and their functionalities.
2. Access to Social Media Accounts: Participants should have access to their business or personal social media accounts to practice during the course.
3. Willingness to Learn: Openness to exploring new tools and techniques in digital marketing and social media.

These prerequisites ensure that participants can maximise their learning experience and effectively implement the strategies covered in the course.

Course Content
The course is designed to make a significant impact online, helping attendees leverage social media tools to grow their business presence and engagement. This is a hands on and practical workshop

Included in this course:

• Understand and not be afraid of social media anymore
• Learn how to use Facebook & Instagram – create posts and scheduling posts
• How to create target audience ads through ads manager
• How to create your own branded artwork or video through the use of Canva
• How to use ChatGPT
• Use and get more connections on LinkedIn
• How to optimise Google my Business Profile
• How to send Newsletters to your customers

𝐓𝐡𝐢𝐬 𝐜𝐨𝐮𝐫𝐬𝐞 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫:

• 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬 who are new to social media or feel overwhelmed by it.
• 𝐓𝐡𝐨𝐬𝐞 𝐥𝐚𝐜𝐤𝐢𝐧𝐠 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 in posting, scheduling, or creating content.
• 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 looking to improve their digital marketing skills.
• 𝐀𝐧𝐲𝐨𝐧𝐞 𝐧𝐞𝐞𝐝𝐢𝐧𝐠 𝐬𝐭𝐞𝐩-𝐛𝐲-𝐬𝐭𝐞𝐩 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 to navigate social media with ease.

Perfect for anyone ready to overcome their fear of social media and gain practical skills!

Founder & Digital Marketing Specialist at Michelle Rankin Marketing

With over 20 years of experience in sales and marketing, Michelle has held diverse roles, including Event Coordinator, Office Manager, and Business Development Manager, before taking the leap into entrepreneurship. Her extensive expertise allows her to craft impactful strategies tailored to each client’s unique needs.

A fully qualified trainer and digital marketing specialist, Michelle’s achievements speak for themselves. She was named Louth Businesswoman of the Year by Network Ireland and was a finalist in the 2022 Regional Awards. A dedicated BNI (Business Network International) professional, Michelle was honoured as Ireland’s Networker of the Year in 2022 and Chapter Member of the Year in 2024.

Committed to continuous learning, she completed a Diploma in Artificial Intelligence for Business with UCD Academy last year.