An introduction to User experience (UX) – learn the fundamentals of what, why and how to consider UX as part of your online success.

Dates 4th and 11th November

Running times from 10.30 am till 12 noon

Why should I attend this course?

● Want to understand your users’ needs and expectations?
● Want to improve your conversion rate and revenue?
● Want to build an internal business case for UX?
● Want to stay on top of user and market trends and be brand of choice within your industry

Course Content:

● What is UX?
● What is the value of UX?
● Key steps for your online success
● Industry predictions and best practices
● Test and Learn Culture
● Practical, useful templates

Rebeca Durán Stewart is a UX strategist and trainer with over 15 years of experience in Digital Marketing and User Experience. As the founder of UX & Why, she helps online businesses turn customer pain points into easy, enjoyable and memorable experiences  that converts into measurable business results.

A former Google UX consultant, trainer and speaker, Rebeca has helped 200+ product and service companies increase conversions with proven UX strategies. She specializes in creating high-impact, personalized UX audits and roadmaps, equipping teams with the tools to boost ROI, improve ROAS and drive sustainable growth.

Her approach is:

• Customer-driven – aligning business goals with real user needs.
• Conversion-led – optimizing experiences to increase engagement and revenue.
• Data-informed – leveraging insights to continuously improve performance.

Customer Success:

• +10% Conversion Rate
• +50% Lead Generation
• -14% Customer Acquisition Cost
• 5/5 Customer Satisfaction

“The user’s experience is key and thanks to the collaboration with the team, we have notably improved across a series of mini-developments that had a big impact between the user and our business.” Travel brand

Additionally, Rebeca has an M.A. in Digital Marketing and Analytics and Certified in Conversion rate Optimisation, Carbon Literacy, is a Trusted Advisor and mentor.

If you would like to connect with Rebeca or have any questions, reach out via Linkedin here.

In order for us to continue to bring you subsidized content we will require you to fill out a profile sheet which will be emailed to you after your booking – completion of this sheet guarantees you a place on the training.

Please note our training courses are only available for people residing in the Republic of Ireland

Please note training sessions are live interactive training.