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Marketing 101 for Photographers and Creatives

November 9 @ 10:00 am - 1:30 pm


Marketing 101 for Photographers and Creatives – Foundations of Marketing for Photographers

Part 1: 9th November – 10.00 to 13.30 – Online

Part 2: 16th November – 10.00 to 13.30 – Online

Total Subsidized Cost for 2 Sessions €25


This marketing programme has been tailored to the needs of the those engage in the Photography, Video and Creative sectors. Design and delivered by an Industry expert, this 2 part course will look to explore the basic concepts of marketing with a focus on small, serviced based industries from a customer value driven perspective. We’ll be covering some practical concepts about how creatives can drive business growth by adding value to their marketing proposition.

Day 1 Course Outline

  1. Introduction.

– What is marketing

– The scope of marketing

– Planning marketing activity

– Understanding customer behaviour

– Who buys?

– How do they buy?

– What are their choice criteria

– Segmentation, targeting & positioning

  1. Creating Customer Value

– Value through services, relationships and experiences

– Value through pricing

Learning outcomes:


What marketing is

The relationship between adopting a marketing philosophy and business performance

The role and importance of marketing planning.

The dimensions of customer behaviour and buyer behaviour

The main influences on personal consumer behaviour

Homework Tasks

Day 2 Course Outline

  1. Delivering & Managing Customer value.

– Advertising

– Sales

– Digital marketing

– Other promotional techniques

  1. Market planning & Strategy

– Marketing objectives

– Competitive strategies

Learning outcomes:


– the nature and importance of advertising in the promotional mix.

– the marketing opportunities presented by the developments in digital technologies

– the role of industry analysis and internal analysis in planning & strategy

– The different competitive strategies / advantages

 Kevin Kheffache bio:

Before becoming an internationally awarded wedding photographer, Kevin Kheffache founded and ran an international chain of English language schools. He has a masters degree in Management from UCD Michael Smurfit Business school and is currently the President of the Irish Professional Photographers and Videographers Association of Ireland.





November 9
10:00 am - 1:30 pm
Courses Category:


Online Training


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Marketing 101 for Photographers and Creatives 9 Nov
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