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2022 Digital Marketing for Creative Businesses

February 21 @ 9:30 am - 1:00 pm

digital marketing programme

 Digital Marketing for Creative Businesses

Outline: This 3 by half-day (3.5 hrs) Mini Programme is designed for anyone who wants to create an eCommerce website using Shopify. Attendees will leave the programme well on the way to having built an eCommerce website for their business. Alternatively, it allows business owners to evaluate the performance of their existing website and web developers or to make changes and improve their preexisting website or online shop.

Digital Marketing for Creative Businesses on 21, 24, 28 February – €89 for all 3 Modules

Programme will cover:

  • How do search engines such as Google work?
  • What is SEO and how does it impact your business?
  • How to conduct an audit/review of your existing website?
  • DIY websites vs hiring a web designer.
  • What is Shopify?
  • Shopify vs WordPress.
  • Getting started with Shopify.
  • How to add a product and create a collection with Shopify.
  • How to select and edit your Shopify theme.
  • What information, pages and functionality should you include on your website?
  • What is User Experience and why is it important?
  • Visual Content & Website Copy.
  • How to design, add pages and menus to your Shopify store.
  • Set up payments with Shopify,
  • Shopify Preferences.
  • Set up Google Analytics and Facebook pixel
  • Shopify Password protection.
  • Shipping & Delivery.
  • Placing a test order with Shopify.
  • Launch your Shopify Store.
  • How to add a Sales Channel with Shopify.
  • How to add an app with Shopify.
  • Shopify Analytics.
  • Shopify Community.
  • Growing your sales online.

Learning Outcomes:

  • What is Shopify and how does it work?
  • Why use Shopify over WordPress/WooCommerce
  • Learn how to use Shopify themes.
  • Learn how to create pages and collections.
  • Learn how search engines and SEO works and how this impacts your website.
  • Learn how to audit your existing website.
  • Learn which pages you need to include on your Shopify website.
  • Learn how to use product images and videos.
  • Learn how to enable payment gateways.
  • Learn how to grow your online sales.

In order for us to continue to bring you subsidised content we will require you to fill out a profile sheet during booking – full completion of this sheet guarantees you a place on the training. Please complete a separate booking for each individual attending the training.

Please note our training courses are only available for people residing in the Republic of Ireland.

Please note that by booking this course you accept your name and email address will be forwarded to the training provider.





February 21
9:30 am - 1:00 pm


Online Training




The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
2022 Digital Marketing for Creative Businesses
Digital Marketing for Creative Businesses
20 available

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