Strategic Management

Details Price Qty
Members €2,600.00 (EUR)  

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  • Strategic Management
    October 8, 2018 - December 21, 2018
    9:00 am - 6:00 pm

Strategic Management course outline

This certified program is designed to help owners and managers apply supervisory management concepts, principles, creative thinking and specialist skills to a range of contexts and situations. This programme facilitates the focus on, and definition of, what participants want to personally achieve through their business.

It provides participants with a thorough assessment of their current business, a statement of what it is that they want to achieve and a process will help develop the necessary Business Plan. It aims to encourage managers to exercise and assume personal responsibility for prioritising, managing and organising their own work and that of their team in order to achieve required organisational and personal objectives whilst increasing self-esteem and self-confidence.

Target Audience

This course specifically designed to suit the needs of owner managers and senior supervisors, whose remit includes managing people, teams, budgets and KPI’s.

Learning Outcomes

The programme covers all of the key aspects of operating and managing a business. The programme is a combination of Workshops, online learning, Webinars and dedicated meetings with the individual participants.

At the end of this course participants will be able to:

  • Create a business plan and monitor goals
  • Understand the impact of marketing, sales, finance departments in your business
  • Develop a strategy that will work in your organisation to achieve your key goals
  • Understand your customer and how to meet their needs
  • Examine the impact that culture, attitudes and values have on work practices
  • Use networks and agencies to achieve tasks and solve problems
  • Develop a partnership approach to engagement with stakeholders
  • Appraise the impact of different styles of leadership and motivational theory
  • Use a range of communication styles to provide feedback and promote engagement
  • Lead through effective delegation


Members price is only €2,500 for all modules, accommodation on the first night for social evening, individualised training and the one to one follow up. There is an additional charge for paying online so please email for invoicing details.

We are actively encouraging companies to send two people and so the cost of the second place is free – Book one place online and email with the second name * T&C’s apply

Course Outline

Role of the manager

Role of the manager vs Leader

Managing V Leadership
Leadership characteristics
Your management style
Developing effective teams
Managing team conflict
Managing resources


Getting your message across
Barriers to communication
Body language

Culture and Managing Change

What is culture?
How is culture established?
Changing the culture
Types of change
Overcoming resistance

Personal Effectiveness

Time management
Making meetings work
Managing personal stress
Personal action planning

Employee Performance and Employee Relations Skills

Performance management
Giving feedback
Recognising progress
Managing poor performance
Rewarding performance
Setting goals and targets
Personal development planning
Employment law highlights

The External Environment

Assessing the macro environment and Competitive Positioning
External potential game changers for the organisation
Scenario Planning
Stakeholder Mapping
Strategic planning


(IMI) – Innovation Management & Business Model Innovation

Introduction to innovation management
Building the Innovative Organisation
Innovation Strategy
From Idea to Reality
Innovation policy

Business Planning

Vision, Mission and Values
Marketing, Sales and Business Development
Direct Employees and Key Suppliers
Investment and Return
Finance, Accounts and Cashflow
Delivering for Customers
Systems and Accountability


Additional online and mentoring follow up will be scheduled with the group.