Strategic Management – Print and Design


Price Qty
Members €2,625.00 (EUR)  

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  • Strategic Management 2018
    May 1, 2018 - July 31, 2018
    9:00 am - 6:00 pm

Strategic Management course outline

This certified program is designed to help owners and managers apply supervisory management concepts, principles, creative thinking and specialist skills to a range of contexts and situations. This programme facilitates the focus on, and definition of, what participants want to personally achieve through their business.

It provides participants with a thorough assessment of their current business, a statement of what it is that they want to achieve and a process will help develop the necessary Business Plan. It aims to encourage managers to exercise and assume personal responsibility for prioritising, managing and organising their own work and that of their team in order to achieve required organisational and personal objectives whilst increasing self-esteem and self-confidence.

Target Audience

This course specifically designed to suit the needs of owner managers and senior supervisors, whose remit includes managing people, teams, budgets and KPI’s.


Members price is only €2,500 for all modules, individualised training and the one to one follow up. There is an additional charge for paying online so please email for invoicing details.

We are actively encouraging companies to send two people and so the cost of the second place is free – email for details * T&C’s apply

Learning Outcomes

The programme covers all of the key aspects of operating and managing a business. The programme is a combination of Workshops, online learning, Webinars and dedicated meetings with the individual participants.

At the end of this course participants will be able to:

  • Create a business plan and monitor goals
  • Understand the impact of marketing, sales, finance departments in your business
  • Develop a strategy that will work in your organisation to achieve your key goals
  • Understand your customer and how to meet their needs
  • Examine the impact that culture, attitudes and values have on work practices
  • Use networks and agencies to achieve tasks and solve problems
  • Develop a partnership approach to engagement with stakeholders
  • Appraise the impact of different styles of leadership and motivational theory
  • Use a range of communication styles to provide feedback and promote engagement
  • Lead through effective delegation

Role of the manager vs Leader

1st May – Day 1 – Role of the manager vs Leader

Managing V Leadership
Leadership characteristics
Your management style
Developing effective teams
Managing team conflict
Managing resources



Getting your message across
Barriers to communication
Body language

Culture and Managing Change

2nd May- Day 2 – Culture and Managing Change

What is culture?
How is culture established?
Changing the culture
Types of change
Overcoming resistance

Personal Effectiveness

Personal Effectiveness

Time management
Making meetings work
Managing personal stress
Personal action planning


Innovation Management & Business Model Innovation

22nd May – Day 3 (IMI) – Innovation Management & Business Model Innovation

Introduction to innovation management
Building the Innovative Organisation
Innovation Strategy
From Idea to Reality
Innovation policy


Business Planning

23rd May – Day 4 – Business Planning

Vision, Mission and Values
Marketing, Sales and Business Development
Direct Employees and Key Suppliers
Investment and Return
Finance, Accounts and Cashflow
Delivering for Customers
Systems and Accountability

Employee Performance and Employee Relations Skills

12th June – Day 5 – Employee Performance and Employee Relations Skills

Performance management
Giving feedback
Recognising progress
Managing poor performance
Rewarding performance
Setting goals and targets
Personal development planning
Employment law highlights


Assessing The External Environment

13th June – Day 6 – The External Environment

Assessing the macro environment and Competitive Positioning
External potential game changers for the organisation
Scenario Planning
Stakeholder Mapping
Strategic planning


Additional online and mentoring follow up will be scheduled with the group.



Irish Management Institute (IMI)

Bright, spacious and airy, the facilities at IMI are second to none. Our meeting rooms have a capacity to hold between 2 and 120 participants, with versatile seating which can easily adapt from team building clusters to theatre style seminars.

IMI provides the ideal environment for all your training and meeting room requirements. Our facilities include 13 meeting/ training rooms, 3 boardrooms and a large number of smaller breakout rooms. All of our rooms offer natural daylight and are bright and contemporary in style, surrounded by magnificent landscaped grounds.

We are easily accessible from major routes (M50 and N11), Dundrum Town Centre and Sandyford. Our nearest Luas stop is Balally on the Green Luas Line and we are located approx 15 minute walk away. There is also public bus transport from the IMI entrance.


The Beacon Hotel

The Beacon Hotel is situated in the affluent South Dublin suburb of Sandyford. There are many advantages to our prime location. Dublin’s M50 is a 5 minute drive from The Beacon, we are just off exit 13 which allows easy access in and out of the city and to Dublin Airport. We are also located a 7 minute walk from the green LUAS line.

Surrounded by a number of high profile international companies including the IMI in Dublin as well as a number of exclusive venues like Dundrum Town Centre and Leopardstown Racecourse, The Beacon understands the needs of both the corporate and leisure guest. Renowned as one of Dublin’s most stylish boutique hotels, we blend style & design with outstanding service to create a new concept in luxury travel.

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