September 6, 2017
9:00 am - 5:00 pm
Essential Copywriting Skills
How to get it right – On-line and Off-line
In an increasingly visual world, being able to write succinct, relevant copy is one way to make your brand and your company stand out. Strong headlines help, great content is crucial and well written copy will reflect your company style in a voice that is consistent with your brand image.
It’s not always about the smart headlines. Copy needs to relevant to the end user. So that reading it is worthwhile and gives you ultimately the results you want. Business is about building loyalty, increasing sales, providing customer service and whatever the medium, how we communicate our message is key. Great copy is compelling. Copy can sell. Copy can tell a story. Poorly written, badly punctuated work, littered with spelling mistakes is damaging to your brand. What you write needs to be of value and memorable for the right reasons.
This workshop will be of benefit to business owners and managers responsible for writing their own copy or working with others to produce promotional and corporate material.
This is one day workshop will include:
- Establishing target audience
- Key messaging
- Boosting existing copywriting skills
- Writing more succinctly
- Tailoring copy appropriately
- Focus on core messaging
- Tone and Style
- Getting Results – inclusion of Response Mechanisms
- Testing copy approaches
Participants will receive a brief prior to attendance to maximize the learning outcomes and feedback throughout the day.
Cost: Members €145 Non-Members €195
Bookings: bookings can be made online* or you can email email@example.com for an invoive
*Online booking have an additional admin fee