Digital Marketing – Free to Job Seekers – Level 5 Certificate – November 2017

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  • Job Seekers course
    November 6, 2017 - November 17, 2017
    9:00 am - 6:00 pm

Digital Marketing – Free to Job Seekers – Level 5 certificate

The content of the award has an emphasis on the required core skills required to plan, implement and measure a digital marketing plan for a business in addition to some of the technical skill required to create advertising on the internet and to monitor the success of campaigns.

This programme includes a compulsory work placement.  The places for the programme are limited please check your eligibility here http://www.skillnets.ie/eligibility-criteria-unemployed-people

All applicants should send their CV and a cover letter to maureen@dppskillnet.ie

The course will run from the 6th November, for 10 days in Dublin. This will be followed up by a compulsory work placement.

Digital Marketing Skills

Date Morning Afternoon
Mon Introduction to Digital Marketing Search Engine Optimisation (SEO)
Tue Pay Per Click (PPC) Google Analytics
Wed Twitter, Blogging & Online PR LinkedIn for Jobseekers
Thurs Facebook Marketing Emerging Social Platforms / Planning
Fri TBD TBD
Mon Mobile Marketing e-Commerce
Tue Email Marketing  Interview & Career planning
Wed Display Advertising Affiliate
Thurs Inbound Marketing Developing a Digital Marketing Strategy
Friday Project Day (compulsory) Project Day (compulsory)

Aims and Objectives

• Outline the unique characteristics of the web as a marketing medium.
• Differentiate digital marketing from traditional marketing practice.
• Identify digital marketing strategies and explain their integration with traditional marketing.
• Outline the stages of analysis, development, implementation and control of digital marketing campaign.
• Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimisation, online advertising and their application to digital marketing campaigns.
• Outline strengths and weaknesses across a range of e-tools.
• Develop customised digital marketing campaigns to include the use of e-tools.
• Evaluate the effectiveness of campaigns using analytical e-tools.
• Plan a digital marketing campaign from inception to completion.
• Choose appropriate e-tools to implement a digital marketing strategy.
• Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness.
• Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.

To Book

Email your CV to maureen@dppskillnet.ie applicants may have to do an interview / phone call to assure their place.

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