Strategic Management program


  • Strategic Management
    November 6, 2017 - December 13, 2017
    9:00 am - 6:00 pm

Strategic Management course outline

This certified program is designed to help owners and managers apply supervisory management concepts, principles, creative thinking and specialist skills to a range of contexts and situations. This programme facilitates the focus on, and definition of, what participants want to personally achieve through their business.

It provides participants with a thorough assessment of their current business, a statement of what it is that they want to achieve and a process will help develop the necessary Business Plan. It aims to encourage managers to exercise and assume personal responsibility for prioritising, managing and organising their own work and that of their team in order to achieve required organisational and personal objectives whilst increasing self-esteem and self-confidence.

Target Audience

This course specifically designed to suit the needs of owner managers and senior supervisors, whose remit includes managing people, teams, budgets and KPI’s.


Members price is only €2,500 for all modules, individualised training and the one to one follow up. There is an additional charge for paying online so please email for invoicing details.

We are actively encouraging companies to send two people and so the cost of the second place for a company is only €500 – email for details * T&C’s apply

Learning Outcomes

The programme covers all of the key aspects of operating and managing a business. The programme is a combination of Workshops, online learning, Webinars and dedicated meetings with the individual participants.

At the end of this course participants will be able to:

  • Create a business plan and monitor goals
  • Understand the impact of marketing, sales, finance departments in your business
  • Develop a strategy that will work in your organisation to achieve your key goals
  • Understand your customer and how to meet their needs
  • Examine the impact that culture, attitudes and values have on work practices
  • Use networks and agencies to achieve tasks and solve problems
  • Develop a partnership approach to engagement with stakeholders
  • Appraise the impact of different styles of leadership and motivational theory
  • Use a range of communication styles to provide feedback and promote engagement
  • Lead through effective delegation

Role of the manager vs Leader

6th November – Day 1 – Role of the manager vs Leader

Managing V Leadership
Leadership characteristics
Your management style
Developing effective teams
Managing team conflict
Managing resources



Getting your message across
Barriers to communication
Body language

Culture and Managing Change

7th Novmeber – Day 2 – Culture and Managing Change

What is culture?
How is culture established?
Changing the culture
Types of change
Overcoming resistance

Personal Effectiveness

Personal Effectiveness

Time management
Making meetings work
Managing personal stress
Personal action planning


Assessing The External Environment

21st November – Day 3 (IMI) – Assessing The External Environment

Assessing the macro environment
External potential game changers for the organisation
Competitive Positioning
Stakeholder Mapping
Scenario planning


Business Planning

22nd November – Day 6 – Business Planning

Vision, Mission and Values
Marketing, Sales and Business Development
Direct Employees and Key Suppliers
Investment and Return
Finance, Accounts and Cashflow
Delivering for Customers
Systems and Accountability

Employee Performance and Employee Relations Skills

12th December – Day 5 – Employee Performance and Employee Relations Skills

Performance management
Giving feedback
Recognising progress
Managing poor performance
Rewarding performance
Setting goals and targets
Personal development planning
Employment law highlights


Innovation Management & Business Model Innovation

13th December – Day 6 (IMI) – Innovation Management & Business Model Innovation

Introduction to innovation management
Building the Innovative Organisation
Innovation Strategy
From Idea to Reality
Innovation policy



Additional online and mentoring follow up will be scheduled with the group.

Hodson Bay Hotel & Resort is in the geographical heart of Ireland. It is the ultimate retreat destination with all your urban conveniences only five minutes away in Athlone Town. The hotel is nestled on the tranquil shores of Lough Ree, encircled by the manicured hills and dunes of the 18-hole Athlone Golf Course. Soak up the scenery and wildlife while strolling along the Lough promenade running along the front of the hotel.

Discover easy comfort and timeless style, warm bright décor and all the extras little luxuries you need to really feel at home. Plus all our classic rooms boast V1 spring beds that are designed to give a sleep experience unlike any other With the option of far reaching Lake View rooms, whether you’re travelling with friends or family, in our Classic Rooms you’ll enjoy that 4 star Hodson Bay Hotel atmosphere and warmth while having real space to call your own.

Whether you’re searching for a TV sports fix, a fireside to relax beside with a good book or space to soak up the atmosphere and share good times with great friends, our Waterfront Bar is the place to be. There’s unlimited Wi-Fi, our carvery lunch menu changes daily and there’s live music every weekend. Grab a drink and enjoy.

Bright, spacious and airy, the facilities at IMI are second to none. Our meeting rooms have a capacity to hold between 2 and 120 participants, with versatile seating which can easily adapt from team building clusters to theatre style seminars.

IMI provides the ideal environment for all your training and meeting room requirements. Our facilities include 13 meeting/ training rooms, 3 boardrooms and a large number of smaller breakout rooms. All of our rooms offer natural daylight and are bright and contemporary in style, surrounded by magnificent landscaped grounds.

We are easily accessible from major routes (M50 and N11), Dundrum Town Centre and Sandyford. Our nearest Luas stop is Balally on the Green Luas Line and we are located approx 15 minute walk away. There is also public bus transport from the IMI entrance.


Each of our peaceful bedrooms enjoys views either of the Dublin Mountains or across the 12 acres of manicured lawns.

Bedrooms are spacious & contemporary, decorated in cool, calm tones, each room is bright and airy with large windows. We understand high-speed internet access is indispensable for many of our guests so you can enjoy complimentary wireless access throughout the IMI Residence and cables to connect to ADSL are provided in your room.

When relaxing in your room keep up with the news, sport or your favourite programmes with a great choice of Irish and UK cable channels.

Amenities included in all rooms:

  • Flat screen television with satellite channels
  • WiFi and high speed internet access
  • Large work desk with ergonomically designed furniture
  • Laptop safe
  • Radio alarm clock
  • Direct dial phone
  • Hairdryer
  • Power shower and toiletries

Additional facilities for you to enjoy include relaxing in the Mezzanine Lounge or working out in our fully equipped gym.

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